MENA – MENA industrial packaging market size, valued at US$4.8 billion in 2023 is projected to grow at a CAGR of 7.0% between 2023 and 2033, totaling around US$9.4 billion by 2033, according to Future Market Insight’s Analyst (FMI).
According to the analysis, the focus on sustainable packaging practices in the MENA region is driven by the rising awareness of environmental issues and the need to reduce the ecological footprint of packaging materials.
Consumers and businesses are increasingly recognizing the importance of adopting sustainable packaging solutions to minimize waste generation, conserve resources, and mitigate environmental pollution.
Future Market Insights says, there is a growing interest in reusable packaging solutions, such as containers and pallets, which can be used multiple times before reaching the end of their lifecycle. The reusable options help reduce packaging waste and promote a circular economy approach.
Another aspect of sustainable packaging in the MENA region is the focus on reducing the overall packaging footprint, which includes minimizing packaging material usage and optimizing packaging designs to ensure the efficient use of resources.
Light weighting, which involves reducing the weight of packaging materials while maintaining their strength and functionality, is a common strategy in sustainable packaging.
Companies can lower transportation costs, decrease carbon emissions, and minimize waste generation, by reducing material consumption.
E-commerce and behavior changes drive industrial packaging
The MENA region is witnessing a rapid expansion of the e-commerce sector, fuelled by factors such as increasing internet penetration, widespread smartphone usage, and changing consumer behavior.
Consumers are increasingly turning to online platforms for their shopping needs, seeking convenience, a wide product selection, and competitive prices.
The surge in e-commerce activities has significant implications for the industrial packaging market.
The growth of the e-commerce sector necessitates the development of packaging solutions that are compatible with automated sorting and fulfillment processes.
Automated systems in e-commerce warehouses and fulfillment centers require packaging that is easily handled, processed, and sorted.
Industrial packaging companies are responding to this demand by offering solutions such as pre-printed barcodes, integrated labeling systems, and packaging designs optimized for automated handling.
The advancements contribute to improved operational efficiency and reduce the risk of errors or delays in order processing.
Other factors such as customization & branding opportunities also contribute to the growth of the regional market.
Customization and branding have become critical aspects of industrial packaging as businesses recognize the value of using packaging as a marketing tool.
In today’s competitive market, where consumers are inundated with various products and choices, creating a unique and memorable brand identity is essential for businesses to stand out and capture customer attention.
Customization and branding in industrial packaging enable companies to achieve this differentiation and effectively communicate their brand values.
Country-wise Insights
The South African industrial packaging market is estimated to expand at a CAGR of 5.9% during the forecast period.
The demand for MENA industrial packaging is anticipated to propel during the forecast period, with the penetration of the various industrial sector.
Saudi Arabia is estimated to hold a market share of 42% in the MENA industrial packaging market by 2023.
Saudi Arabia holds a major part of the GCC country’s industrial packaging market which accounts for the largest share of the market.
According to the Saudi Arabian General Authority for Investment (SAGIA) forecasts, the spending on food services is expected to grow by 6% per annum over the next five years, with food consumption reaching US$58.85 billion by the end of 2023.
Saudi Arabian consumers are increasingly becoming savvy regarding food and beverages as their demand for new products with a stronger health focus is growing.
Online shopping of food combined with the growing proliferation of food delivery services is expected to accelerate the demand for sacks, folding cartons, and liquid cartons. The country is expected to hold a CAGR of 6.9% over the analysis period.
Competitive Landscape
Key players in the MENA industrial packaging market are strongly focusing on profit generation from their existing product portfolios along while exploring potential new applications.
The players are emphasizing on increasing their MENA industrial packaging production capacities, to cater to the demand from numerous end-use industries.
Prominent players are also pushing for geographical expansion to decrease the dependency on imported MENA industrial packaging.
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