Indian direct-selling company Modicare becomes 100% ‘Plastic Waste Neutral’

INDIA – Modicare Limited, one of India’s leading direct-selling companies, has achieved a remarkable feat by becoming 100% ‘Plastic Waste Neutral’.

Through its unwavering commitment to sustainable practices, Modicare has successfully collected & recycled 100% post-consumer plastic waste and recycled 100% pre-consumer plastic packaging waste in FY 22-23 as per its Extended Producer Responsibility (EPR) mandate.

This significant milestone exemplifies Modicare’s commitment to combat plastic pollution and create a greener future.

As part of its efforts to reduce plastic waste and preserve the environment, Modicare has collected approximately 1000 metric tonnes of plastic waste across 35 cities in India.

The collected waste includes bottles, tubes, caps, sachets and jars, exemplifying the company’s dedication to responsible waste management.

Reports indicate that urban India generates almost 62 million metric tonnes of solid waste each year, with 3.4 million metric tonnes being plastic waste.

Modicare has taken proactive steps to address this issue by collaborating with government-registered recycling partners and implementing door-to-door collection facilities, effective segregation and channelization of segregated plastic waste to authorized recycler.

By processing various types of plastic waste, including rigid, flexible and multi-layered plastic (MLP), the company transforms them into reusable consumer products.

In FY 21-22, the company reused 344.31 metric tonnes of rigid plastic, utilized 43.87 metric tonnes of flexible plastic for energy generation and recycled 41.90 metric tonnes of MLP, demonstrating its comprehensive approach to plastic recycling across diverse packaging materials.

Mr. Samir K Modi, Founder & Managing Director of Modicare Limited said: “Ever since inception, we at Modicare have been deeply invested in adopting an eco-conscious and sustainability-driven approach in whatever we do.

“We are immensely proud to announce that we have achieved a significant milestone by becoming 100% ‘plastic waste neutral’.

This accomplishment exemplifies our commitment to the planet. However, our efforts don’t stop at recycling. We are actively exploring the potential of recycled plastic for energy generation and other reusable activities, pushing the boundaries of innovation.”

Early last year, Dabur became the first plastic waste-neutral company in India, meaning it collects, processes and recycles as much packaging as it sells.

In the fiscal year 2022 (FY22), the company collected, processed and recycled around 27,000mt of post-consumer plastic waste from across the country.

Dabur India operations executive director Shahrukh Khan, at the time said: “It is a matter of great pride for the entire Dabur family, who have worked towards not just collecting plastic waste from our cities, towns and villages, but also preventing the waste from reaching our landfills and oceans.”

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