US – US-based technology company Identiv has partnered with Australian digital tamper seal provider TrueGreen to develop a smart packaging solution for cannabis products.
The two companies had earlier collaborated to develop three new multi-use smart tamper seal designs that were deployed into the market this year.
The companies spent over a year ideating, developing, and testing the products to ensure that the tamper seal works on all packaging types and styles across the industry, regardless of material or size.
They have deployed a smart tamper seal using radio frequency identification (RFID) technology, which works with TrueGreen’s software as a service platform to manage the digital identification (tags) of each cannabis package.
The seals allow test results and product information to be embedded into the label so the information is delivered directly to consumers in stores and at home.
TrueGreen’s solution integrates directly into an operator’s existing operations and systems; customers are not required to change their existing tech systems or standard operating procedures or download any new software or applications.
TrueGreen President Katherine Lagow said: “Managing inventory in the cannabis industry can be incredibly complicated because every state has different regulations on packaging, different standards for compliance, and the supply chain issues are endlessly frustrating and changing every day.
“We aimed to provide a unique digital identity to every single physical package, through a certified tamper-evident seal, guaranteeing authenticity and efficiency, and we’ve succeeded in doing that.
“As a bonus, the embedded technology connects brands and consumers directly, opening a world of possibilities after POS for customer loyalty and streamlined marketing efforts in a very marketing-challenged space.”
TrueGreen’s smart ID platform, in conjunction with the custom-built RFID tamper seal designs, manages the digital identification of each cannabis package.
It integrates easily with all the leading seed-to-sale systems and other existing business intelligence systems, making deployments easy to implement.
The smart seal enables digital transformation by embedding licensed producers’ and operators’ key business system functions and metadata into the package itself, further allowing this information to flow into any CRM or ERP system.
In the coming days, TrueGreen will launch its engagement with Standard Wellness, a multi-state cannabis company with operations in Ohio, Missouri, Utah, and soon-to-be Maryland.
Like many MSOs in the cannabis industry, Standard Wellness is seeking ways to reduce its labor costs, streamline operational bottlenecks, and create a more data-driven and data-focused operation across all state lines.
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