USA – Heinz Snap Pot developed by Berry Global has received a Gold award at the Environmental Packaging Awards.
The Snap Pot was first launched in 2008 but has since been redeveloped to implement higher amounts of post-consumer recycled content for food packaging in light of consumer and retailer demand for more sustainable packaging. Tesco, Plastic Energy, and SABIC also contributed to the development of the Snap Pot.
Entered into the Ambient Food category by brand owner Kraft Heinz, the concept was selected by judges based on Snap Pot’s successful switch to a version made with 39% recycled plastic.
Héloïse Carlier, International R&D Packaging Technology Expert at The Kraft Heinz Company said: “This latest award – which follows a UK Packaging Award and a Silver Award at the global Packaging Innovation Awards – recognizes how the companies involved have improved sustainability for Heinz Snap Pots while retaining the qualities that continue to make them a hit with consumers: handy snappable format, microwave-ready, and freshness retention.”
The judges were impressed by the project’s ability to support the move towards a circular economy by diverting, recovering, and upcycling plastics that would otherwise have been sent to landfill or incineration.
The Heinz Snap Pots produced by Berry Global use 39% ISCC PLUS-certified (International Sustainability & Carbon Certification) recycled plastic on a mass balance basis.
Soft plastic is returned by consumers and collected by Tesco stores for conversion by Plastic Energy into an optimal oil feedstock.
This is combined with virgin material by Sabic to produce an alternative feedstock to manufacture recycled, food-contact-approved plastic pellets.
These are sent to the ISCC-certified Berry Global site in Bremervörde, Germany, for manufacturing into new Heinz Beanz Snap Pots after extensive trials led by Sabic, Berry Global, and KraftHeinz to select the correct polymer compositions to achieve the challenging technical requirements. After use, the Heinz Snap Pots can be recycled through kerbside collection.
“We’re delighted that Heinz Snap Pots continue to inspire our peers in the packaging industry, just as they’ve captured the imaginations of millions of consumers,” concluded Matthias Michaelis, Key Account Director of Berry Global.
“This latest award win reinforces the importance of working together across the supply chain to focus on improving sustainability while maintaining the excellent properties of the original pack concept.”
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