UK – International recycling company TerraCycle has partnered with personal care brand, Paula’s Choice Skincare to launch a free recycling initiative in the UK.
TerraCycle says the partnership enables consumers to recycle their empty Paula’s Choice Skincare packaging.
To participate in the program, customers must create an account on TerraCycle’s website and print a prepaid shipping label. From there, consumers need to collect their Paula’s Choice Skincare packaging and prepare it to be shipped. They must then post the items to TerraCycle to be recycled into new products.
Anyone can collect their empty Paula’s Choice Skincare packaging, including the brand’s skincare bottles, tubes, caps, pumps, droppers and applicators, at home, TerraCycle says.
By preventing these items from ending up in landfills, consumers will also be able to earn points that can be converted to donations for the non-profit, school or charitable organization of their choice.
Commenting on the launch, Frans Jansen, Director of Operations, at Paula’s Choice Europe, said: “Caring for people and our planet is just as important to us as caring for our skin.
“As part of our sustainability commitment, we are excited to partner with TerraCycle to help reduce plastic waste.
“Unfortunately, it is not always possible to recycle skincare packaging in kerbside recycling systems. We are proud to offer our customers in the UK the possibility to recycle their empties through our collaboration with TerraCycle.”
Julien Tremblin, general manager, TerraCycle Europe added: “We are very excited to be working with Paula’s Choice in the UK.
“The program has been a great success in the US and we are thrilled to be able to offer consumers in the UK a sustainable solution for their Paula’s Choice Skincare packaging.”
In the US, TerraCycle works with Nordstrom for BEAUTYCYCLE, a similar recycling initiative.
Under the program, consumers are invited to drop off their beauty and skincare product packaging (regardless of brand) at in-store collection points for recycling, including items that are typically unrecyclable.
Through this program, Nordstrom aims to take back 100 tonnes of hard-to-recycle beauty packaging by 2025 to ensure it’s recycled.
In addition, the firm has set environmental goals to achieve by 2025 including, setting a science-based target to reduce greenhouse gas emissions, reduce single-use plastic by 50%, extend the life of 250 tons of clothing, and ensure 15% of all products is considered sustainable among others.
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