US – Shake ‘N Bake, the Kraft Heinz-owned pantry staple for mimicking fried foods has announced plans to remove the plastic ‘shaker’ bag from its products in a bid to support sustainability.
The move will be implemented across the brand’s full product portfolio and helps save more than 900,000 pounds of plastic waste annually, according to a statement by product manufacturer The Kraft Heinz Company.
The decision comes on the heels of a survey conducted by the brand, which resulted in 73% of its customers stating that they’d like to opt for less plastic use.
Shake ‘N Bake brand Manager Brianna Galvin said: “As a family staple for over 50 years, we are proud to evolve with the world around us, ushering in a new effort to help our brand – and our fans – take steps toward a more sustainable future.
“While the ‘shaker’ bag is an important part of our legacy, our product is just as effective and delicious without the plastic waste, and we are excited for all the good to come from this simple yet effective packaging change.”
The announcement for plastic bag removal comes as the company has experienced a steady double-digit growth of 10.1% since 2019.
The move is also in line with Kraft Heinz’s larger Environmental, Social and Governance (ESG) strategy.
The company pledged to make 100% of its packaging recyclable, reusable or compostable by 2025.
In its 2022 ESG report released last month, Kraft Heinz announced a short-term commitment to reduce emissions by 50% by 2030. It aims for net-zero emissions by 2050.
The strategy is designed to prioritize the issues that matter most to the Company’s business and stakeholders.
“Working with our many partners, we are developing solutions to foster a more inclusive workforce, address climate challenges, and combat food insecurity,” said Miguel Patricio, Kraft Heinz CEO and Chair of the Board of Directors.
“Now more than ever, it is critical that businesses like ours take a leadership role in addressing the environmental and social issues that affect all of us around the world.”
The Report highlights progress across three key pillars – Healthy Living & Community Support, Environmental Stewardship and Responsible Sourcing.
These pillars help the company build value among its broad set of stakeholders by incorporating responsible business practices at each stage of its value chain.
The 2022 ESG Report was prepared using the Global Reporting Initiative (“GRI”) ESG reporting standard and in alignment with the general principles of the Sustainability Accounting Standards Board (“SASB”) for food and beverage companies, as well as the Task Force on Climate-related Financial Disclosure (“TCFD”).
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