Reckitt launches 75% paper-based pouch for Finish detergent products

UK – Anglo-Dutch multinational consumer goods company, Reckitt has partnered with Mondi to launch 75% paper-based packaging for the dishwasher detergent brand Finish.

The new Finish stand-up pouch features 75% paper, said to be responsibly sourced. The remaining plastic is used to strengthen the paper structure and provide protection to ensure the quality and safety of the Finish product as well as a re-closable seal.

As well as reducing plastic, the new packaging is expected to generate 15% less CO2 emissions across the packaging lifecycle versus prior versions – from its manufacturing and increased recyclability.

Finish’s new packaging will launch exclusively with Carrefour in France, hitting shelves in over 1,200 stores in mid-November.

There the packaging’s success will be monitored, with any necessary adjustments being made as the design rolls out in other countries in the following years.

Reckitt claims that, once fully rolled out, the new paper-based packaging will eliminate the need for more than 2,000 tonnes of plastic annually, equivalent to around 50 million plastic one-litre bottles.

“Removing plastic from our products is a priority across all Reckitt brands,” said Angela Naef, Chief Research and Development Officer at Reckitt.

“We are always looking at new and innovative ways to improve sustainability in our products and we are committed to pioneering further packaging innovation.

“One of Reckitt’s sustainability ambitions is to reduce virgin plastic in our packaging by half by 2030. It’s an ambitious challenge, but we are confident with the progress we are making.”

Gonzalo Balcazar, global category Vice President at Finish, added: “This latest design represents our commitment to building better future solutions, not just for cleaner dishes but for a cleaner, more sustainable world.

“The paper-based solution ensures that Finish customers can enjoy the same product they know and love, with the added benefit of doing something for the environment.”

Earlier this year, Reckitt partnered with more than 35 businesses and community representatives to transform areas of Hull into a “living lab” that showcases how the nation can reach net-zero emissions.

Reckitt, which is the owner of household brands such as Dettol, has launched its “Oh Yes! Net-Zero” initiative in the heart of the Humber region, where it is based.

The initiative follows a “living labs” approach whereby businesses, households and local authorities all implement a range of low-carbon initiatives to outline the tangible benefits of reaching net-zero emissions.

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