US – Fiji Water has reportedly implemented ‘100% rPET’ into its 300mL and 500mL plastic bottles in the United States, in a bid to drive sustainability across its bottle portfolio by 2025.
According to Fiji, replacing its current design with a recycled alternative is expected to reduce its contribution to plastic waste.
Switching to rPET is also hoped to cut CO2 emissions by up to 79% during the bottles’ production.
“In our transition to recycled plastic, our intention is to make a truly meaningful and lasting environmental impact,” said Clarence Chia, Senior Vice President of Marketing at Fiji Water.
“We are using recycled plastic to breathe new life into existing materials, while maintaining Fiji Water’s same great taste, look and quality that consumers come to expect from Earth’s Finest Water.
“We will continue to set ambitious targets to drive innovation and transformation in our approach and commitment to sustainability and look forward to building on this momentum.”
As Fiji Water looks to the future, it has ambitious targets to help preserve the planet and is committed to making a difference.
In addition to introducing 100% rPET bottles, Fiji Water has invested FJ$5 million (~US$2.5 million) on energy efficiency initiatives on the Fijian islands, the source of Fiji Water, which includes the use of microturbine energy generation and adopting the low-sulfur fuel standard for all shipping, dramatically decreasing sulfur oxide emissions.
Where rPET is concerned, Fiji follows in the footsteps of evian, who partnered with Loop Industries to build a prototype rPET water bottle containing low- and no-value plastics.
Locally in Fiji, the Fiji Water Foundation focuses on sustainability and the preservation of the islands, along with supporting and improving the lives of native Fijians through initiatives that include providing access to clean water, health care services, grants for local schools and organizations, and more.
Since 2007, the Fiji Water Foundation has provided funding to large-scale reforestation and conservation efforts to preserve and protect the Sovi Basin, Fiji’s most important forest ecosystem and the largest remaining lowland rainforest, in partnership with Conservation International.
The company’s effort towards sustainability in packaging is also mirrored by its parent company, The Wonderful Company, owned by Stewart and Lynda Resnick, who donated US$750 million to Caltech in a reported contribution to its environmental sustainability research – a portion of which is said to focus on decomposable plastics.
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