US – American multinational packaging company Ball Corporation has partnered with water bottling technology developer Boomerang Water for a refillable water bottle solution.
Under the partnership, Ball will provide its refillable aluminum bottles for the Boomerang Bottling System at resorts, on cruise ships, campuses and elsewhere.
The technology washes, rinses, filters, fills and caps fresh water in refillable, returnable and recyclable Ball aluminum bottles, helping avert waste and carbon emissions created by the manufacture and transportation of traditional, disposable bottles.
According to Ball, the alliance will see both companies recycle the bottles rather than dispose of them at their end of life, allowing them to then be turned into new bottles within 60 days.
Ball Aerosol Packaging President Jay Billings said: “At Ball, our ambition is to never stop leveraging our years of beverage packaging expertise to deliver new, innovative and sustainable solutions for our customers.
“We aim to be a strategic supplier to innovators, like Boomerang, which are finding new ways to bring consumers and businesses sustainable options and make a difference for the planet.”
Aluminum provides tremendous opportunities for packaging innovation, and Ball is leading the way in leveraging the material’s value to drive sustainability for its customers.
Aluminum cans, bottles and cups – which are infinitely recyclable and economically valuable – enable the circular economy because they can be refilled, reused and recycled without losses.
Boomerang Water co-founder, Jason Dibble, said: “Boomerang is delivering industry-leading innovation with its bottling system that can wash, fill and cap more than 3,000 bottles of fresh, premium water per eight-hour shift.
“The whole idea and concept is the reusability and circularity of the aluminum bottles paired with a Boomerang system.
“Ball’s aluminum bottles are the perfect complement for our Boomerang Bottling System since they can get re-used over and over and ultimately recycled easily at the end of their life.”
The alliance comes at a time when sustainability is more important than ever to consumers, who increasingly look to the brands they love to provide them with the opportunity to purchase and use products that are good for the planet.
According to research, 85% of consumers have become more sustainable in their purchasing in recent years.
Boomerang Water’s new technology was successfully launched and implemented at the Four Seasons Resort Hualalai, where Ball’s aluminum water bottles are widely available throughout the resort.
The system is an ideal solution for venues where reclaiming used bottles can be easy, including resorts, cruise ships, convention centers, corporate and university campuses, military and government bases, and industrial and manufacturing facilities.
Liked this article? Subscribe to our regular email newsletters with the latest news insights from Africa and the World’s packaging and printing industry. SUBSCRIBE HERE.