American company Starbucks debuts new whole bean coffee packaging

US – Starbucks, an American multinational chain of coffeehouses and roastery reserves, has introduced new whole bean coffee packaging designs inspired by the people, moments and experiences associated with each blend.

Created by Starbucks’ talented design team and still the same delicious coffee, each packaging redesign tells a unique story about the coffee roast’s origin and tasting notes.

Starbucks has spent decades working with coffee farmers throughout Latin America to develop Starbucks Veranda Blend.

This blend was inspired by the lightly roasted coffee sipped together over the years, often enjoyed on a breezy veranda with a view of lush coffee trees.

Subtle but flavorful with notes of toasted sweet malt and milk chocolate, it’s an inviting, approachable coffee that mixes beautifully with milk.

“This art is intended to transport customers to a lively veranda in Latin America, giving a tangible sense of the coffee’s origin,” said Yumi Reid, Starbucks Designer and Illustrator.

“We wanted the design to reflect Starbucks Blonde Roast story through use of color: roast color is primary, supported by house green on the hummingbirds. Bright accent colors on foliage further highlight this amazing coffee’s story.”

In Antigua Valley, where coffee is a family tradition and a point of pride, produces Starbucks Single-Origin Guatemala Antigua.

The packaging features a quetzal bird amidst plant life from the Antigua region to reflect the coffee’s heritage.

Starbucks designers updated the illustration style to be artful and sophisticated, using layers of texture and delicate linework to create depth and detail throughout the design.

The colors are shifted to warm coppery tones, speaking to the coffee’s roast and lending a beautiful shimmer.

Named after Starbucks’ first store in Seattle’s Pike Place Market, Starbucks Pike Place Roast is served fresh every day in Starbucks stores around the world.

A smooth, well-rounded blend of Latin American beans with subtly rich flavors of cocoa and praline.

It’s the perfect brewed coffee – a consistently delicious cup customer can really look forward to. Enjoy the spirit of Pike Place in every sip.

Bridget Shilling, Starbucks designer and illustrator said: “In undertaking this design, we sought to leverage recognizable design elements and our brand’s history at Pike Place. To accomplish this, I utilized motifs from our heritage in a style reminiscent of travel luggage stickers and badges.

“While the bag celebrates our history, I wanted to ensure the design is still grounded in coffee, so coffee plants are interspersed throughout. We use printing processes to ensure the copper hues will come to life for a warm, metallic effect.”

Other blends to be repackaged include, Starbucks Caffé Verona named after a city known for romance and Starbucks Single-Origin Sumatra named Sumatran coffee grown in the Island of Indonesia.

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