GoMacro launches MacroBar wrapper recycling program in partnership with TerraCycle

US – US-based organic protein bar provider GoMacro has partnered with waste management company TerraCycle to launch a recycling program.

The program will allow GoMacro customers to post their MacroBar wrappers for free to TerraCycle.

Once collected, TerraCycle processes the wrappers back into raw material and gets it to manufacturing companies who produce everything from outdoor furniture and flooring tiles to playground surface covers and athletic fields.

GoMacro co-founder and CEO Jola Sonkin said: “As a company, we have already taken many steps to reduce waste at our own facility by recycling production materials, repurposing food scraps and packaging, and utilizing recyclable, post-consumer cartons and boxes.

“We’re excited to extend that same initiative outside our doors and ensure all of our packagings can find new purpose through recycling or composting.”

Based in Viola, Wisconsin, GoMacro claims to be a ‘transformative leader’ in plant-based protein and nutrition bars.

All the company’s MacroBars are sustainably sourced and certified as organic, vegan, kosher and free from gluten, soy and genetically modified organisms (GMOs).

In its bid to drive sustainability, GoMacro facility in Viola is entirely powered by renewable energy.

Sonkin added: “Using recyclable or compostable packaging is an important way we remain aligned with our company principles, as well as the values of the GoMacro community.

“The GoMacro Way means to keep moving, even when there is a challenge before us. Rather than just making promises, the TerraCycle program is a tangible way we’re taking action and giving consumers a way to get involved.”

Meanwhile, TerraCycle operates nationally across 21 countries and partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, which would otherwise end up being landfilled or incinerated.

The firm works with leading consumer product companies to integrate hard-to-recycle waste streams, such as ocean plastic, into their products and packaging.

Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging.

The company has won over 200 awards for sustainability and has donated over US$44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World.

In April this year, the company partnered with clinical skincare brand Murad to launch the Murad Recycling Programme.

The scheme collects plastic from Murad’s product packaging to be melted into hard plastic and used to manufacture recycled products.

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